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OFFICIAL@EDILABSTUDIO.NET
(978) 396-2443 · BOSTON, MA
DESIGN & MARKETING / REBRANDING

A brand that has caught up.

The business grew and the brand did not. We modernise what is there, unify what has drifted, and roll the new system out across everything customers see — without throwing away the recognition you have built.

Brand refresh and rebranding work by Edilab Studio
01 / WHAT'S INCLUDED

Everything in the build.

01

An audit of what exists

Every version of the mark currently in the wild, and what each one is doing to you.

02

Refresh or rebuild

We are honest about which you need. Sometimes the equity is worth keeping and sometimes it is not.

03

The new system

Marks, colour, typography and visual language, developed as one thing.

04

A rollout plan

What changes first, what can wait, and what it costs to replace — signage and vehicles are not free.

05

Applied everywhere

Website, print, signage, vehicles, social and documents brought onto the new system.

06

Guidelines

So the new brand does not drift the way the old one did.

02 / HOW IT WORKS

Three steps, start to finish.

01 — AUDIT

Everything currently in use, and where the inconsistency is costing you.

02 — REDESIGN

The new system, developed against the real applications it has to survive.

03 — ROLL OUT

Applied in a sensible order so the change looks deliberate rather than half-finished.

03 / WHAT YOU GET
BRAND AUDITNEW IDENTITYROLLOUT PLANAPPLICATIONSGUIDELINESSOURCE FILES
04 / RECENT WORK

Built for real businesses.

05 / QUESTIONS

Answers before you ask.

That is exactly what the audit is for. Where the existing mark carries real equity we evolve it rather than replace it, so regular customers still recognise you.

No, and it is usually cheaper not to. We give you a rollout order — the things people see most first, signage and vehicles as they come up for replacement.

If the brand is inconsistent across the places customers see it, or it no longer matches the quality of the work, it is costing you. We will tell you honestly if we do not think you need it.

Yes — the site is usually the first thing to move onto the new brand, and we build those in-house.

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