Digital marketing in Salem, without the agency overhead.
Salem is our second home — Edilab Studio's office is at 7 Franklin Street. Beyond its October tourism boom, Salem is a year-round city of restaurants, shops, creative studios and professional offices around the Essex Street pedestrian mall. Stop by our Salem studio at 7 Franklin Street — we're local.
The specifics that change the brief.
We've built for businesses across Essex County and the North Shore & Cape Ann area. Here's what shapes the market here — and how we design for it.
Three services that work as one system.
Website design and custom software development
We design the site and build what sits behind it: bookings, accounts, dashboards, integrations. One team, one system, no hand-offs.
More on website redesign and optimisation, or our web development work.
Website redesign and speed in Salem
We measure what the current site does badly — speed, structure, mobile — then rebuild only what is failing.
Landing pages that convert
One page, one offer, one action — written and built to convert the traffic you are paying for instead of leaking it.
Web apps and customer portals
When spreadsheets stop holding it together: accounts, dashboards and automations built around how the work really runs.
Trade and contractor websites
Quote requests, service areas and real project photography — the things a homeowner checks before they call.
Small business websites
A fast, mobile-first site that says what you do and how to book you — built to load quickly and rank for what customers actually type.
Branding, logo design and print in Salem, MA
We design the identity and then apply it properly: print, packaging, signage, apparel and social, all from the same system.
More on rebranding and brand refresh, or how we build brand systems.
Rebranding and brand refresh in Salem
A refresh that keeps the recognition you have built rather than throwing it away.
Social media branding
Templates you can actually keep up with: drop in a photo, change the text, and it still looks right.
Apparel and workwear
Shirts, hats and hi-vis that people will actually wear, with artwork prepared for embroidery and screen print.
Logo design and brand identity
Not a mark that only works on a white square: colour, type and logo built as one system.
Packaging and label design
For anything sold in a box or a jar: packaging designed with the print process in mind.
Automation and AI agents for daily operations
An employee that never clocks out: answering the phone, replying to email and chat, booking work and chasing the follow-ups nobody got to.
AI EMPLOYEES,TRAINED ON YOU
More on Sam, the AI customer support agent, or what an AI agent handles.
AI reporting and insights in Salem
A weekly summary of what came in, what got booked and what got missed, without anyone building a spreadsheet.
AI chat on your website
A chat agent trained on your business that answers pricing, hours and availability instead of losing the visitor to a contact form.
AI email handling
An agent that reads the inbox like an employee would and only answers what deserves an answer.
AI receptionist
The phone gets answered on the first ring, at 2pm and at 2am, by something that knows your prices and your hours.
AI appointment booking
The calendar fills itself: availability checked, the slot held, the reminder sent.
Meet the agents behind it: Sam answers calls, chats and emails, Bruno follows up with every lead and Gus keeps projects on track — all part of our AI agents & automation service for Salem businesses.
How we work with businesses in the area.
On the North Shore, reputation travels fast and seasons change the business overnight. Salem companies need a brand people recognize and a system that books the work while they're busy doing it.
Our second studio sits on Franklin Street in Salem, where tourism peaks every October and a year-round base of restaurants, shops, museums and professional services fills downtown and the Point. Salem businesses need sites that handle seasonal spikes, online booking and ordering, and brands strong enough to stand out among hundreds of downtown storefronts.
Minutes away
Revere and Salem studios, Salem clients on our calendar every week — we show up in person when it helps.
Design + development + AI
Brand, website, software and automation from one studio, so nothing gets lost between vendors.
Fixed price, fixed scope
A clear quote before we start and delivery in increments you can use from week one.
Proven across the region
258+ business owners, a 4.9 rating and a portfolio of local brands you'll recognize.
Straight answers.
Quoted per project, fixed, and agreed up front. The range is wide because a landing page and a custom platform are genuinely different pieces of work.
Two studios: 50 Salt St in Revere and 7 Franklin Street in Salem. We work across the region from both, in person or remotely.
Yes — accounts, dashboards, portals and automations. Often the site and the system are the same project.
A couple of weeks for something small, longer for a full site or brand. We ship in increments so you see it as it lands, not at the end.
We train it on your services, prices, hours and policies, then test it against the questions your customers actually ask before it goes live.
No — that is the whole point. It answers in a natural voice, knows your prices and hours, and hands over to a person the moment the conversation needs one.
Yes. Calendars, payments, phone, email, accounting and delivery platforms all connect, which is what makes it useful rather than another system to check.
We also serve the towns around Salem.
Let's build what's next.
Tell us what you need and we'll come back with a plan and a fixed quote — a free call, no obligation.