EDILAB JOURNAL
Ideas for growing a local business.
Practical writing on websites, AI agents, branding and getting found locally — from the studio that builds them.
AI Agents
How an AI agent actually answers your phone
What happens in the seconds between a customer calling your business and the appointment landing in your calendar — explained without the jargon.
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A brand isn't a logo — it's what people recognise in three seconds
Why the van, the shirt, the invoice and the website matter more than the mark itself — and what a real identity system includes.
Your Google Business Profile is working harder than your website
For most local businesses, more people see the Google listing than the homepage. It is also the cheapest thing to fix this week.
What a small business website should actually cost
Quotes for the same website range from $500 to $15,000. Here is what actually drives the number, and how to tell which end you are being sold.
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