CASE STUDY / BRAND IDENTITY + WORKWEAR
Quality Labor.
THE CLIENT
A construction staffing firm placing crews on sites across New England — where the brand on the vest is the only marketing anyone ever sees.
THE PROBLEM
Generic high-vis gear made their crews indistinguishable from everyone else’s. Site managers couldn’t tell who was actually staffing the job.
THE BUILD
A hard-wearing identity built around the hardhat monogram — applied to vests, helmets, patches and the print system used to win new site contracts.
DELIVERABLES
LOGO + MONOGRAMBRANDED WORKWEARHELMET SYSTEMPATCHESSALES COLLATERAL
““Foremen recognize our crews from across the site now. That recognition turns into repeat contracts.””
WANT THE SAME FOR YOUR BUSINESS?
Tell us what you're building — a free 20-minute call and a fixed quote, from our studios in Revere and Salem, MA.
MORE WORK
