CASE STUDY / BRAND IDENTITY + WORKWEAR
Quality Labor.
THE CLIENT
A construction staffing firm placing crews on sites across New England — where the brand on the vest is the only marketing anyone ever sees.
THE PROBLEM
Generic high-vis gear made their crews indistinguishable from everyone else’s. Site managers couldn’t tell who was actually staffing the job.
THE BUILD
A hard-wearing identity built around the hardhat monogram — applied to vests, helmets, patches and the print system used to win new site contracts.
DELIVERABLES
LOGO + MONOGRAMBRANDED WORKWEARHELMET SYSTEMPATCHESSALES COLLATERAL
“Foremen recognize our crews from across the site now. That recognition turns into repeat contracts.”
SERVICES USED ON THIS PROJECT
Want the same for your business? Tell us what you're building — a free 20-minute call and a fixed quote, from our studios in Revere and Salem, MA.
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