Hello, I'm Sam.
Your AI customer support agent. Every call, email and message answered — 24/7.
Sam is trained on your business — services, prices, policies, tone — and runs the front line so nothing sits unanswered. Calls, emails, SMS, WhatsApp and website chat, booked straight into your calendar.
Six jobs. Handled every day.
Trained on your business and connected to the tools you already use — Sam works like a top employee who never clocks out.
Answer customer emails
Replies instantly with clear, friendly, accurate answers based on your business details — and hands you anything unusual.
Reply to messages
SMS, WhatsApp and website chat. One inbox, one voice, every question answered.
Answer phone calls with a human voice
A natural conversation in your brand's voice — no phone tree. Sam assists the caller, takes notes and passes the message to you.
Book appointments
Checks your real calendar, books the slot and sends the confirmation. No double-booking.
Send appointment reminders
Automated reminders before every appointment or service visit, so customers never forget.
Reschedule & handle cancellations
Finds new times, sends updated confirmations and follows your cancellation policy — keeping the schedule organized.
Missed calls cost you jobs. Sam answers every one.
Every unanswered call or message is a customer calling the next business on the list. Sam makes sure there is no next business.
Sam goes live. In 3 simple steps.
No technical work on your side — Edilab builds it, connects it and trains it on your business.
We learn your business
Services, prices, policies, FAQs and the way you talk to customers. Sam is trained on your business, not a generic script.
We connect Sam to your channels
Phone line, email, SMS and WhatsApp, website chat, calendar and CRM — whatever you already use.
Sam goes live. You stay in control
Every conversation is logged in your Edilab dashboard. Anything sensitive waits for your approval.
Autonomous. Not unsupervised.
Sam asks before anything it can't undo and pushes back when something looks wrong. It proposes — you decide. Every sensitive action waits for your approval.
- Sam only sees the channels and information you connect.
- Refunds, exceptions to your policies and anything irreversible wait for your approval.
- Every conversation is logged in your Edilab dashboard, with the customer's details captured.
The customer from last week wants a full refund on the job.
I told them you'll review it today. A full refund is outside your policy — want me to offer a 20% credit instead, or leave it with you?
Don't just take our word for it.
Real reviews from business owners we've worked with — copied word for word from Google and our client page. 4.9 average across 258+ business owners.
“Michael and his team did it again! I want to especially thank Edilab for their patience and attention to detail on this. After many many discussions and revisions, we finally decided on a final design. All I had to do was drop the car off and they took care of absolutely everything.”
“Can't express how thrilled I am with the logo that was created for my esthetician brand. From the very beginning, I had a vision of what I wanted my brand to represent—clean beauty, elegance, professionalism, and a sense of calm—and this logo captures all of that and more.”
“Michael a very responsible young man. Creative, very professional. He created my website for me. Recommended 100 x 100.”
“I worked with Michael and he was very professional and reasonable. He not only worked hard but also he went above and beyond.”
You’re probably wondering. Here are the answers.
Sam answers incoming calls with a natural voice, replies to emails, SMS, WhatsApp and website chat, books and reschedules appointments against your real calendar, sends reminders and handles cancellations. Everything is logged in your Edilab dashboard so you can see every conversation.
No. Sam speaks and writes in your brand's voice, using natural language — not a phone tree or canned replies. Customers get a real conversation, and Sam introduces itself honestly as your assistant when asked.
Sam takes the customer's details, tells them a team member will follow up, and hands the conversation to you with a summary. It never guesses about prices, policies or availability it wasn't trained on.
Phone (a new number or your existing line), email, SMS, WhatsApp and the chat on your website. You choose which channels to connect. Instagram and Facebook messaging is on the roadmap.
Most businesses are live in 7 to 14 days. We train Sam on your services, prices and policies, connect your channels and calendar, and test it with you before it takes a single real call.
A monthly plan that costs a fraction of a part-time receptionist — with no training time, no sick days and 24/7 coverage. Contact Edilab for a free consultation and a quote for your business.
Hire Sam.
Never miss a customer again.
A free call with Edilab: we look at how your business runs today, show you what Sam would handle, and give you a quote. Most agents are live in 7–14 days.
Built for local businesses across Greater Boston.
Sam is part of our AI agents & automation service and plugs into the websites and custom software we build — supported in person from our Revere and Salem studios for businesses across the North Shore, the Merrimack Valley and MetroWest.
Bruno
Pixel
Milo
Gus
Custom Agent